Development status and suggestions of soybean cake powder manufacturers
Bean cake powder is one of the famous characteristic snacks in Jinan and is loved by consumers for its golden color, delicious taste and rich nutrition. After decades of development, soybean cake powder industry cluster has been initially formed, but there are still some problems that need to be focused on.
At present, the scale of soybean cake powder production enterprises is generally small, and most of them are family-run. The production process is more traditional, the degree of automation is not high, the efficiency is limited. The product is single and the packaging design is simple, which cannot meet the needs of consumption upgrading. Sales channels are mainly local wholesale, and the brand influence is limited. At the same time, the fluctuation of raw material prices and the increase of environmental regulatory pressure also pose challenges to the production and operation of enterprises.
Facing the new situation, Jinan soybean cake powder enterprises urgently need to change the development mode and achieve industrial upgrading. Specific strategies include: First, promote leading enterprises to become stronger and bigger, and drive industry concentration to improve. The second is to promote automated production equipment, improve its efficiency and reduce costs. Third, strengthen the innovative design of products and packaging to meet the diversification of consumer demand. Fourth, expand e-commerce channels and enhance brand awareness. Fifth, in-depth quality management to ensure product safety. Sixth, establish a food safety traceability system to enhance consumer trust.
If the soybean cake powder enterprises can firmly seize the development opportunity and achieve industrial transformation and upgrading, it can not only enhance the core competitiveness of the enterprise, but also promote the food manufacturing industry to a new level and develop in the direction of branding and scale.
